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This is inclusive of basic contact management and built-in phone and chat features. It includes features from the free version, plus web forms, website tracking, predictive contact scoring, drag-and-drop journey builder, and other features.

Meanwhile, the Pro plan is ideal for large teams that want to scale their business. It also offers additional contacts, lead gen bot, answer bot, smart matches, deal insights, and other advanced CRM functionalities. All-in-one marketing hub HubSpot Marketing is a popular solution that is designed to streamline the organization, tracking, and nurturing of leads for campaigns.

Moreover, it goes beyond email marketing. For instance, the platform comes with a robust contact management system that lets you segment your leads according to various criteria. You can also schedule and queue the delivery of emails to a prospect for a personalized sequence.

Lastly, it allows you to reduce the time it takes to send repetitive emails by tracking their performance to know which campaigns are effective or not. It can also integrate with your CMS, email, and form tools. HubSpot Marketing currently offers four paid plans depending on the types of features you need and the number of contacts you need to handle monthly. The vendor also offers add-ons that you can include in your monthly plan for a fee.

Email marketing solution MailerLite is built for businesses of all sizes. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others. With this, both novice and professional users will find it easy to create emails, map out campaigns, and schedule messages. Moreover, it comes with an email statistics feature that will help you check essential aspects of your campaigns such as clickthrough, open, and conversion rates.

This way, you can better determine how to increase customer engagement. Another thing that makes MailerLite a great email marketing solution is that it comes with a developer API function. This will allow users to easily scale the platform up or down depending on their current requirements. For your convenience, MailerLite may be deployed via cloud or on-premise. With this, you can support up to subscribers and 12, emails per month. Currently, MailerLite offers subscription plans depending on the number of subscribers you have.

This can support unlimited emails and provides you with all the features that the platform has to offer. Digital marketing software suite Salesforce Marketing Cloud allows businesses to engage their customers with the right message and tone at the perfect time. With the capability, professionals can provide better data-driven personalized services. This is all thanks to its advanced AI-powered analysis and prediction.

It pulls relevant data from these applications and provides users with key insights on how to personalize their services further. Moreover, it provides you with tools to create a seamless experience for customers across touchpoints. The toolkit includes different modules for 1-on-1 advertising, email and social engagement, SMS and chats, and many more.

Also, with its Interaction Studio, you can visualize, track, and manage real-time customer experiences. This opens the doorway to delivering real on-demand services just as consumers of today prefer.

There is a free trial available and it is available at a quote-based plan which is also personalized according to your needs. Salesforce Marketing Cloud has a free trial period where you can access its premium features for a certain amount of time.

So, it is highly recommended that you first try the platform in order to know which ones fit your business and how they can be deployed for your particular purposes. The vendor prices for premium plans vary per software tool.

Ecommerce marketing platform Omnisend allows you to drive sales by combining all your communication channels into one. You can get in touch with your customers through SMS, social media, and more. Furthermore, you can use the pre-made templates, so you do not have to write personalized emails and messages from scratch.

It also helps you segregate your emails and send them to the right group of people. Aside from maintaining a connection with your existing customers, you can capture and nurture leads. These make it easy to capture lead information such as email and other contact information. You can develop email campaigns. On top of that, you can already use the signup forms mentioned above. The marketing service provider even allows you to send 15, emails a month, free of charge. Aside from the features included in the free plan, you can create SMS campaigns.

Also, you can take advantage of the automated email workflows. This can also help you create audience segmentation for more personalized customer engagement. Omnisend offers a custom Enterprise plan for more features.

Email marketing application Wix ShoutOut is a simple platform built for small businesses. It simplifies the way you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready.

Furthermore, it comes with a powerful mailing list management tool that makes it easy to segment your contacts and create targeted email marketing campaigns. At the same time, you can also subscribe to the product on its own. You can get to know the features firsthand at no cost and without commitment. The Wix ShoutOut free plan lets you utilize all of the features the product has to offer. Ideal for small businesses and growing startups, this plan only includes a course of 3 ShoutOuts per month where you can send up to 5, emails.

This resets every first day of the month. Wix ShoutOut has three paid plans that are priced depending on the number of ShoutOuts you need to do monthly as well as the number of contacts you need the platform to support. Email marketing platform Zoho Campaigns is built to create, send, and track email campaigns for small- to medium-sized businesses.

It automates email marketing with permission-based access and personalized campaigns. Aside from its powerful campaign creation tools, Zoho Campaigns also comes with a wide range of features that will allow you to fine-tune your email marketing efforts. For one, it has a recipient activity tracking tool and engagement measurement capability that will help you determine how your customers are interacting with your messages. This allows you to use all of the features that the platform has to offer.

The vendor currently offers two types of plans: the Pay-As-You-Use plan and the monthly subscription package. The former lets you purchase email credits according to the number of emails you expect to send. Meanwhile, the subscription plan is priced according to the number of subscribers you have. CRM software EngageBay is billed as one of the best solutions, amongst the cohort of new products available in the market.

Having so many options can be daunting, especially when you are a small business buying an email marketing software for the first time. This comprehensive list of the 13 best email marketing software should guide you in the right direction.

You can also do so much more: Since EngageBay is an all-in-one software, you can streamline your marketing, sales, and customer support all in a single platform. Connect your favorite apps — and EngageBay becomes even more powerful. Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Skip to content. Free Signup. HubSpot also notes that, sometime this year, 5. The best part? Think about that for a second. If that has you intrigued, it very well should! Table of Contents. SendX email automation tool has a plethora of useful features. These include: Unlimited email campaigns with high-ranking email deliverability.

Embedded sign-up forms to capture leads and grow email lists. Email drip campaigns for sustained, long-term marketing. Where ActiveCampaign shines is with its marketing automation builder. Most email marketing tools offer very little when it comes to reporting functionality, to the point that understanding what emails are generating a positive return on investment can be a surprisingly difficult question to answer.

In our review of the top ten email marketing tools, we were most impressed by the email analytics and reporting offered by these three companies. As an all-in-one marketing platform, it should come as no surprise that they offer a huge variety of reports, answering every marketing question imaginable. Their campaign reports are easy to digest and surprisingly insightful. Interestingly, HubSpot is one of the only email marketing tools to report on the time people spend reading an email.

What I particularly like about Autopilot is that you can set the goal of each automation journey and view reports around whether that automation journey is hitting its goal. There are some exceptions, such as Autopilot, which has an enormous variety of native integrations. When it comes to Zapier integrations, not all of them are created equal. Broadly speaking, the more triggers and actions an email marketing tool provides, the easier it is to automate tasks.

Below is a list of the top ten email marketing tools, ranked from highest number of triggers, actions and searches to lowest. ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment , which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.

HubSpot has arguably built its entire business around education. By blogging, running events, and becoming a thought leader in inbound marketing, leads came to them — rather than them having to rely on traditional outbound marketing.

As such, you can expect world-class training when you sign up to HubSpot. One cautionary note is that HubSpot charges additional fees for onboarding services. On the support side, HubSpot is also exceptional. As it stands, Drip offers all customers access to its customer success team, who offer agency-level support around deliverability optimisation, strategy and technical support — free of charge.

In addition to this, Drip offers an abundant range of webinars, guides, and courses aimed at advancing your e-commerce email marketing knowledge. All three of the services above provide extensive documentation on their websites about their security and compliance measures.

In addition to collecting 1, reviews of email marketing tools over the last 12 months, our team has gathered 5, data points across email marketing companies, which you can access for free. If you would like a copy of our raw dataset to make your own comparisons you can get it by completing this survey no email address required. I hope this guide has been useful in helping you choose an email marketing tool. If you have any feedback or unanswered questions, feel free to reach out to me or tag me in a share on Twitter or LinkedIn.

Marcus Taylor is the founder of Venture Harbour. The data set file is not being sent. Could you please send it to me? Hi Marcus, thank you for the research, very much appreciated. Thanks again! Great and informative post. I recently switched from MailChimp to Mailerlite and have been pleased with the results. I would really like to have a look at your dataset, I already filled out the survey twice, but it does not seem to work — still no email with dataset received. Thanks a lot!

Great article. On the SendX website, the pricing is mentioned in slabs — so the final bill will be the addition of all slabs that are applicable to your number of contacts. Hello Marcus Taylor, Thank you to share such a piece of useful information with us. Thanks for this informative review Marcus.

What are your thoughts on ConvertKit? It was recommended to me, I am a blogger who does it for passion for the last 5 years, but I am thinking of starting to monetize my work. Please forgive me if I missed this in some of the comments and replies, but I saw nothing on Infusionsoft or Marketo. I was expecting to see both in your analysis, but nothing was mentioned, save for the remark early on that Active Campaign has rocketed past Infusionsoft in the marketplace.

Keap formerly Infusionsoft is now in 37th place and Marketo is at 78th. Used this for a month then switched to Klaviyo and it is light years better.

Sendlane had a million bugs and almost ruined my business. Thanks for this article. It is super helpful. But I have always worked for e-commerce companies. I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify.

So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration? Fantastic article, thank you! Thanks in advance for the advice. I would probably look at something like MailerLite or Moosend. While they do both offer automation, you can obviously just use them for basic mass email sending — and both should be affordable at 6, contacts.

Marcus, thank you very much for detailed yet to the point review! I am looking for the email program for our small activity which we are planning to grow fast. You saved me tones of time and money on trials and errors. Mailchimp is a bit outdated. So I am looking forward to our new adventure and hope to continue with the program for many years. Why are some of the comments from ? Is this an old article or is it updated with the latest and greatest options?

This was the most helpful article ever. Found your article very informative especially as I am a novice in all this. We are about to launch a research centre in the UK and wondered which email marketing tool you would recommend. Having read quite a bit now online, I see a lot of the literature seems to concentrate on business users rather than non-profits.

Any suggestions would be most welcome. Many Thanks. Hi Marcus, Thank you for this detailed report. One of the options I am considering is Drip, it seems to be popular. Did you consider it? Any thoughts on Drip vs ActiveCampaign? All the best, Jim. This year Drip came out in 31st place in our ranking of the top email marketing services.

One factor pulling down their ranking was a high number of Drip users moving away from their platform reporting four issues in particular as the reason: Integrations, low-quality support, bugs, and difficult-to-use UX. A very thorough and well-written blog on Email Marketing software tools. These are some very decent tools which will prove helpful for novices like us.

Thanks for the blog Marcus. Hi Marcus, Thanks for the review. We are looking for a mail marketing tool for b2b software services company. Would appreciate your feedback. A few new tools have made the cut, and a couple of old ones removed. All of the data has been updated as of October , so that should be useful. I have reviewed both of the services for myself and found Getresponse much better than Mailchimp and even from others too Cost effective.

Thanks so much for these summary articles. Your info is presented in clear and informative manner.. Is that okay? It seems to have gone back to the old pricing and repositioned slightly to eCommerce email marketing. Thanks for the article Marcus. We have about subscribers and currently use Mail Chimp.

Also their customer support is non-existent. Seems impossible to contact a human. Appreciate your comments ;. Excellent article. Learnt my lesson there. Thanks Benjamin! Wow such a detailed review! I have tried MailChimp before and I found it too expensive. Just got off the phone with Constant Contact. I have a database of emails that I have marketed to for some time now from a pop 3 email without using a service. If you want cheap, easy and something you can grow with, I recommend MailChimp.

You can even start out free with them. Great review Marcus! Have you looked into contactpigeon. They are a new e-mail marketing platform that offers data driven campaigns with thorough segmentation and automation features. Hi I am new to direct email marketing. Sendy looks like a good pick based on this post. Thanks, Marcus for this article. Just a question, is it possible to export back only the delivered emails back to our database or via a. Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields.

Would like to connect in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.

I took a look at your comparison — good work. More than happy to connect anytime if you want to drop me an email. Are you affiliated with them by any chance? I really enjoyed this article but could anyone tell me a little bit more about MPZMail? We have a customer database of over , users and need to be able to send them SMS messages as well as emails at roughly the same time as appointment reminders. Check out Pure — from their website it seems like they have both SMS services and integration with Salesforce.

The other option would be something like Infusionsoft. This is so helpful! One question — do you know how easy it would be to connect a tool like Aweber or GetResponse to a customer database?

Do you know whether your current email service allows you to export subscribers? If so you should be fine. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day.

Do you have any strong opinions on which one would be better for our kind of business?



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